Palladio at TikTok Shop Beauty Besties Holiday Edit 2026 Recap
Palladio Beauty Group closed out October with a full week of events supporting the launch of the Palladio Multi Face Palette, our newest complexion and color innovation. The week included TikTok Shop’s Beauty Besties Holiday Edit in Miami and Palladio’s own masterclass and launch event.
Each event was designed to put the Multi Face Palette directly into the hands of creators, build awareness ahead of the holiday season, and generate authentic content across social channels. This recap focuses on the first stop of the week: TikTok Shop’s Beauty Besties Holiday Edit.
An Exclusive Invitation from TikTok Shop
Palladio was one of just over 20 brands invited to take part in the TikTok Shop Beauty Besties Holiday Edit, held October 29 in Miami. The invite-only event brought together approximately 300 creators for an afternoon of product discovery and content creation.
Palladio was featured alongside brands including e.l.f., Tarte, Anastasia Beverly Hills, BUXOM, Wonderskin, Topicals, Naturium, Skin Gym and Skinfix. Being included in this group reflects Palladio’s growing presence on TikTok Shop, where creator-led content continues to drive product discovery for the brand.
A Branded Experience Built Around the Launch
The Palladio space featured a custom display counter and illuminated arch shelving designed to put the new Multi Face Palette front and center. The display also showcased several of the brand’s key products:
The Palladio Matcha Bar
Alongside the display, a Palladio Matcha Bar served classic, strawberry, pistachio and vanilla matcha to attendees throughout the event.
The matcha cart was a natural extension of the brand, reflecting the botanical ingredients at the heart of Palladio’s Botanical & Vitamin Infused Cosmetics and creating an inviting space for creators to connect with the team.
Full-Size Product and VIP Gifting for Every Attendee
To support the launch, Palladio provided full-size products to every attendee, along with custom VIP gifts featuring three of the brand’s key products:
- Multi Face Palette
- Under Eye Brightener
- Skin Tint
Creators also received two curated TikTok Exclusive bundles to share with their audiences:
- Juicy Lips Combo: Lip Stain, Retractable Lip Liner and Butter Balm
- Skin Perfecting Trio: Skin Tint, Under Eye Brightener and Kabuki Brush
By placing product directly with hundreds of creators, the gifting program was designed to extend the reach of the launch well beyond the event itself through authentic, creator-led content.
Introducing the Multi Face Palette to Creators
The Holiday Edit marked the Multi Face Palette’s first major creator moment. The palette brings 12 cream shades for foundation, concealer, contour, bronzer, blush and highlight together in one compact, and is available in two shade harmonies: Light to Medium and Tan to Deep.
The palette is organized into two halves:
- Base + Sculpt: six complexion shades for foundation and concealer, with deeper shades to contour and bronze.
- Color + Glow: four blushes and two highlighters to finish the look.
Completing the Launch with the Dual Ended Brush
The Multi Face Palette is paired with the Palladio Dual Ended Brush, featuring an angled end for precise placement and a fluffy end for blending. The palette and brush are sold separately and together as the Multi Face Palette & Dual Ended Brush Set.
Throughout the event, creators visited the Palladio table to swatch shades, try the brush and capture content featuring the new launch.
What’s Next for the Multi Face Palette Launch
The Beauty Besties Holiday Edit was the first of several launch moments for the Multi Face Palette. Later in the week, Palladio hosted its own masterclass and launch event featuring Miami celebrity makeup artist Carolina Banegas. A full recap of the masterclass will follow soon.
We are grateful to TikTok Shop for the invitation and to every creator who visited the Palladio table. We look forward to sharing more as the Multi Face Palette launch continues into the holiday season.
